Welcome! I’m Katie – most of you know me as @InsightsGal on Twitter and Instagram.
I’m a hybrid social media diva/market research manager/project manager based in Portland, Maine.
I work with companies large and small to help them tune in to the ”Voice of the Customer” through social media and research to create actionable insights to drive the business forward.
I’ve worked with and for a smorgasbord of different companies and industries, from software to seafood, from fragrance to finance, and more.
I’m an uber-connected and intensely curious early adopter, fascinated with how people (and brands) connect and interact digitally. I’ve been deeply immersed in the Internet as long as I can remember (case in point: I was the only girl in computer programming “summer camp” in grade school…and this is back in the ’80′s).
Am I “addicted” to the Internet and social media? Yes, and happily so. Why? Because it’s how we converse, connect, and build relationships. And I need to be out there observing in order to better advise my clients on conversing, connecting, and building relationships of their own with their customers.
I’m always immersed in numbers…data analysis is fun and energizing for me. I specialize in “finding the story” in those numbers, and translating that story into actionable insights for my customers. Reams of data aren’t going to help them, but great ideas and nuggets of insight culled from that data will.
On a day-to-day level, I’m a planner and a doer, making all of the above happen. I’m good at a lot of things, but I specialize in:
- Being the "voice" for a company on social media, promoting the brand while cultivating a unique voice that showcases the humans behind the business
- Social media onboarding (bringing businesses from “what’s Twitter?” to “I can DO this!”)
- Market Research management, design, and project management
- Webinar project management and moderation
- PUblic speaking on topics from personal branding to tech wearables to adoption advocacy
- Nonprofit/volunteer leadership
I also strongly believe in giving back to the community in which we live and am proud to be a member of the Junior League of Portland Maine, an organization committed to serving the greater Portland community and training women leaders.
My husband and I live in Falmouth, Maine and use those organizational skills to manage very active preschool twins!