Katie works with companies large and small to help them tune in to the ”Voice of the Customer” through research to create actionable insights to drive the business forward. Most recently Katie was the Senior Research Manager at Diversified Communications working in B2B research with tradeshows, print media and online sites.
During her research career Katie has worked with and for a variety of B2B and B2C companies and industries including consumer packaged goods, specialty foods, live events, insurance, entertainment, and technology facilitating quantitative and qualitative research. Katie is uber-connected and intensely curious early adopter, fascinated with how people (and brands) connect and interact digitally. Her special interests include trends adoption, generational research (how different generations interact with products and services), and research management (both staff and project management).