With EOY upon us, I know many of us are busy busy busy finishing up projects, conducting reviews, etc.
That said, I do hope you take a few moments to head over to the GreenBook Blog to peruse a recent article: “Are Market Research Clients Respected?”
Whether you are on the client side or the supplier side, I think you’ll find the article enlightening (or enraging), and the conversation going on in the comments is fascinating!
Do I share my thoughts in the comments? Of course! As a client-side researcher I found it important to weigh in with my views, and more of us need to do so.
Happy reading…and don’t get too buried in paperwork this December – take time to enjoy the season!