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Social Media IRL (online too) This Week

We kicked the weekend off early with a fantastic Maine Tweetup (#METweetup!) on Thursday at Little Tap House in Portland. 

I had never been to the location before, even thought it's about a block from my office! It's a great spot with a lot of local beers, great apps, and great company.  

It was fantastic to see the Flyte New Media crew of Rich Brooks and Shawna Cohen who organize the event, meet new friends like Malorie Pastor of The Social Olive and Matt aka @MaineBeard, and do a lot of Glass demos! Gotta love Glass for allowing me the props of "I think you're the coolest person in the room right now [because of Glass]" compliments!

@TheSocialOlive and @InsightsGal
Want to know what our favorite hashtags are? Here is full coverage of the event from 

The Tweetup crowd is a fun, very social (of course!) and welcoming group so if you've been thinking of hitting up a Tweetup event - don't be shy and join us at the next one.

Next up...

If you're bloggy like I am, then I suggest you attend some sessions of the Second Annual Virtual Bloggers Conference which is happening this weekend on the interwebs. The overall schedule is below, and you can sign up for the individual sessions here.  

The 2nd Annual Virtual Bloggers Conference Schedule
Courtesy of

If you've never seen Sue B. Zimmerman speak about Instagram, or Ryan Hanley dish about Podcasts, here's your chance and it's totally free! All sessions are by HOA (Google Hangouts On Air = super easy) so tune in and feed your brain! 

Finally, Social Media Day (as deemed by Mashable) is Monday, June 30th. We're celebrating here in Maine with Social Media Day Maine (#SMDayME) hosted by the awesome folks at TideSmart Global in Falmouth. 

The event is SOLD OUT so you'll have to live vicariously through me and other attendees through the #SMDayME hashtag.

The event is going to be fantastic with guest speakers including Nathan O’Leary of Mainely SEO, Rob Gould of and social media blogger extraordinaire and Rich Brooks of Flyte New Media, libations from Shipyard Brewing Company, and yummy food truck goodies from Urban Sugar Mobile Cafe (I will be FIRST IN LINE), Mainely Burgers, and Locally Sauced

All proceeds go to United Way of Greater Portland so it will be a fun event for a great cause. 

Watch my social stream on Twitter, Google+, and Instagram for photos and tweets from the event!

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It's a Generational Thing

I have often joked with my team and on Twitter about “being a millennial at heart” although (full disclosure here) I’m squarely in the Gen X age range.  

Generational research has been a special interest of mine for a long time, inspired initially by managing a market research online community (MROC for the uninitiated) of Millennials. Hearing what was trendy and cool for the Millennials I studied was a fascinating experience that has sparked a career-long interest in generational research. Millennials are the first true “digital natives” and their generation is larger than the Baby Boomers and three times the size of Gen X. Their marketing buying power is huge and will just keep growing

There’s been a lot of discussion in the blogosphere recently as to whether researching Millennials (just like any other demographic cut) is a worthwhile endeavor as ‘they’re all so different.’ Well, that’s the case for most of the demographic cuts we could do, isn't it? Not all the folks from the Midwest are nice (but most of us are!) and not all Boston drivers are aggressive (hah!).  

So yes, we need to be aware of generational stereotypes such as the below and not let them cloud our judgment or research analysis.
We've all likely heard that Millennials are supposedly the “me” generation and have high expectations of employers. But a recent study by Success Factors concluded that it was actually those in Generation X (those born between 1962 and 1979 for purposes of that survey) who are “the most demanding age group” in the workplace.
What about the stereotype that Boomers shy away from technology? Not so fast.  Even back 2009, more than 60% of Boomers were avid consumers of social media (via Forrester), up from 40% the year before.
So is looking at our data by generation important? From where I sit in the tradeshow and exhibition industry, it’s absolutely important. Why? Because different generations interact with tradeshows and events differently. In order for us to appropriately meet our customers’ needs we need to be aware of those differences and address them.

The exhibition industry is lucky to have CEIR, the Center for Exhibition Industry Research. CEIR frequently publishes studies that are of great interest to us and help inform how we run our business.  Not surprisingly, a number of their reports in the past few years have focused on how different generations interact with tradeshows.  For instance Generational Differences in Face-to-Face Interaction Preferences and Activities finds that while all professionals attend events to look for new products, gain insights on industry trends, etc., one of the key reasons younger attendees attend is to gain inspiration and motivation for their jobs.  Although that’s just the tip of the iceberg of findings, having research like this allows us to better cater to the different generations at our events. 

Along this theme, I’m very excited that #TMRE13 is offering an entire track on “Youth and Millennials” during their Monday Day One Intensives with sessions such as” Creating Participant Television: Developing a Media Model Designed to Activate Millennials” and “Where are the new pioneers? A Global Survey of Millennial-led Innovation.”  

Millennials will soon run the world (and some of them already do) – so better understanding this generational group from a research perspective is important to the health of our products and services! 



10 to Follow

Huge thanks and a shout out to The Researchist who included me on their list of 10 Great #MRX Tweeters Every Market Researcher Should Follow list.  I'm humbled and honored to be mentioned!

In their words: "These great MRX tweeters keep us engaged, enlightened, and entertained in all things ‘market research.’ Be sure to follow these gurus for great and consistent MR industry insights."

It's amazing company to keep - Ray, Kathryn, Gerry, Annie, Lenny, Brian, Tom A, Tom DR, and the BrainJuicer team are industry luminaries and the true gurus to follow.