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social media


Upcoming Event Coverage

Whew! The summer has flown by!

Why the radio silence on the blog? It wasn't intentional!  Essentially summer is our busiest time of year as we're doing research and analysis on all of our spring tradeshows and conferences at the same time as we're prepping for all the fall events, so a bit of a mad rush!

I'm happy to be back online and to announce a few events that I'll be covering this fall:

On Saturday, September 13th, I will be attending the Pri-Med East annual event and covering the Google Glass session: "Unshackle Me: The Power of Google Glass to Liberate." The intersection of medicine and technology is fascinating to me and I'm really looking forward to this session. 

The session is sponsored by VectorSpect MarketingMedTech Boston and, and the superstar panel includes Don Schwartz, Karandeep Singh, MD; Jennifer Joe, MD; Tristan Gorrindo, MD; Stephanie Shine, RN; and Carlos Rodarte.  For details about each panelist, click here.

I'm honored to be the "official" blogger/tweeter for the 22nd Annual Administrative Professionals Conference, held this year in Washington, D.C. September 28th through October 1st.

The Administrative Professionals Conference is the premier training event for Administrative Professionals and Executive Assistants and I'll be live tweeting from the sessions, keynotes, special events and exhibits (including Edible Arrangements - YUM). I'll also be posting a daily recap blog, posting to Instagram, Google+, etc. I will also be a speaker at the "Tricks of the Trade Idea Exchange: The Mobile Assistant" session on Wednesday Oct 1st.   

I'm looking forward to these great events! Watch this blog for more detailed information as each event approaches.  



Social Media IRL (online too) This Week

We kicked the weekend off early with a fantastic Maine Tweetup (#METweetup!) on Thursday at Little Tap House in Portland. 

I had never been to the location before, even thought it's about a block from my office! It's a great spot with a lot of local beers, great apps, and great company.  

It was fantastic to see the Flyte New Media crew of Rich Brooks and Shawna Cohen who organize the event, meet new friends like Malorie Pastor of The Social Olive and Matt aka @MaineBeard, and do a lot of Glass demos! Gotta love Glass for allowing me the props of "I think you're the coolest person in the room right now [because of Glass]" compliments!

@TheSocialOlive and @InsightsGal
Want to know what our favorite hashtags are? Here is full coverage of the event from 

The Tweetup crowd is a fun, very social (of course!) and welcoming group so if you've been thinking of hitting up a Tweetup event - don't be shy and join us at the next one.

Next up...

If you're bloggy like I am, then I suggest you attend some sessions of the Second Annual Virtual Bloggers Conference which is happening this weekend on the interwebs. The overall schedule is below, and you can sign up for the individual sessions here.  

The 2nd Annual Virtual Bloggers Conference Schedule
Courtesy of

If you've never seen Sue B. Zimmerman speak about Instagram, or Ryan Hanley dish about Podcasts, here's your chance and it's totally free! All sessions are by HOA (Google Hangouts On Air = super easy) so tune in and feed your brain! 

Finally, Social Media Day (as deemed by Mashable) is Monday, June 30th. We're celebrating here in Maine with Social Media Day Maine (#SMDayME) hosted by the awesome folks at TideSmart Global in Falmouth. 

The event is SOLD OUT so you'll have to live vicariously through me and other attendees through the #SMDayME hashtag.

The event is going to be fantastic with guest speakers including Nathan O’Leary of Mainely SEO, Rob Gould of and social media blogger extraordinaire and Rich Brooks of Flyte New Media, libations from Shipyard Brewing Company, and yummy food truck goodies from Urban Sugar Mobile Cafe (I will be FIRST IN LINE), Mainely Burgers, and Locally Sauced

All proceeds go to United Way of Greater Portland so it will be a fun event for a great cause. 

Watch my social stream on Twitter, Google+, and Instagram for photos and tweets from the event!

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Where I'm Speaking in March...

Here are some upcoming speaking gigs I'll be doing this month. Some are private functions and some are open to the public (noted below):

Wednesday, March 19th
National Association of Women in Construction (local Maine chapter)
Topic: Social Media

Thursday, March 20th at 3pm Eastern
Peanut Labs "Ask Me Anything with Special Guest Katie Clark" webinar
Topic: Market Research
More information and registration details here

Wednesday, March 26th
Junior League of Portland, ME's March General Membership Meeting
Topic: Personal Branding

Friday, March 28th 7:30 - 10am Eastern
Social Media Breakfast Maine
Topic: Technology Changing our Daily Lives: Google Glass
More information and registration details here

I'd love to see you at the public events! 



This Week at TMRE...

This week I had the great fortune to be an "official blogger/tweeter" for IIRUSA at The Market Research Event 2013. 

As always, the conference impressed with the number of researchers (both client-side and agency) coming together to learn what's new in the industry, discuss current challenges, and network with peers.  

I recapped each day of the conference in a blog post for the TMRE13 blog and I've reposted them here as well. Happy reading!

Day 1 Recap

Day 2 Recap

Day 3 Recap

Twitter stream for the event

Eventifier for the event



How to win my business (a memo from your client)

I'm excited to share that I'll be guest blogging for The Market Research Event! In the run up to the event November 12-14 in Boca Raton, FL, you'll see some cross-posting on some (but not all!) posts. Below is my inaugural post for the TMRE blog

Hello! I'm your client. 

In fact, I'm a client of several of you who are  reading this blog. 

And I've received phone calls, touch bases, sales pitches, and reach outs from many of you. 

I'm one of many client-side researchers active in social media, blogging, and attending market research conferences. I'm privileged to be one of the official bloggers for The Market Research Event this year (thanks IIR!), the event that has more client-side participants than any other market research event. 

Consider my blog entries the voice of your client, and feel to ask questions - let's make this interactive!  

So for my inaugural TMRE blog post, let's discuss some basic tactics for how you suppliers out there can win my business, and the business of my client-side peers...or at least get a foot in the door.

1) Do Your Research

This is simple, but it bears repeating!

Yes folks, we're in the research business, so you would think it would go without saying that you should read up on a client before you pick up the phone. In our industry more than most that should be an ingrained trait. 

But for at least 50% of the sales calls I receive, it's clear that the caller doesn't know the industries our company serves (hint: the info is on the website) and don't know that I work in B2B (hint: also on the website). So much information is on company websites, LinkedIn, and other social media that not doing your research isn't an excuse. 

It's disheartening to get 5-10 minutes into a call only to hear a supplier say - "Oh, I didn't realize...sorry, we can't help you." 

Don't get me wrong, it's not that we (the clients) don't want sales calls - we do! We want to hear what you can offer, but let's jump right into how you can best help us - and we can do that if you've done your research.
2) Be a team member, not just a product

Since many of us work in small research departments within a wider organization, we're often stretched for resources. When pitching to us, focus on how you and your organization can become part of our team, not just another piece of technology for us to manage. 

Invest in customer care training, from your front line tech support to your account executives, it's that important! Customer care, and being focused on the customer experience, can be the tipping point during a sale, especially if your technology is not unique in the marketplace. More than once that has been the deciding factor to go with one vendor versus another, and I'm not alone!

(For some great customer experience stories and excellent coaching, see Annette Gleneicki's CX Journey blog.) 

3)  Social Media: We're out there, and we're watching you

I wholeheartedly suggest that you do become active on social media if you are not already. 

You may query whether client-side researchers are on Twitter, Facebook, blogs, etc., and the answer is a resounding "yes!" 

Some suppliers/agencies have felt there is a lack of social media presence among client-side researchers, but what you need to understand is that we are on social media primarily to monitor the chatter in our specific industries, which is often necessary to do our jobs. But don't discount the fact that we are out there, and likely we are watching YOU. Just as we ask for you to do your research when pitching to us, we do our research in looking at your presence on social media to help us determine whether we would like to enter into a business relationship with you. So, if you want to win our business, ensure that your social media presence is solid. 

In closing, as a client-side researcher I want you suppliers and agencies to remember, we DO want to work with you and we want that relationship to be successful. 

I look forward to hearing from many of you via the blog, and look forward to seeing most of you at The Market Research Event in November!